Product of the Year 2019 Entries Open
Product of the Year, the world’s largest annual consumer-voted award for product innovation, has announced that entries for the 2019 awards are open since 1st May 2018, with the deadline for submissions on Tuesday 31st July 2018. Last years winners included McCain, Paul Hollywood’s Home Baking, Gordon’s Premium Pink Gin, along with many others.
The Product of the Year logo is a powerful tool to help brands boost sales, with 15 years of experience championing the UK’s most innovative products. Voted for by over 10,000 consumers, the award is recognised and trusted by shoppers, with 86% more likely to buy a product featuring the famous red logo. Winning brands see an average sales uplift of 10-15%, with some seeing increases of as much as 135%, using the logo across all communication channels including on-pack, digital and social, and in store. This year, an amplified blogger and influencer programme across digital and social platforms is set to deliver even broader visibility for the winning products.
Mike Nolan, CEO of Product of the Year, said: “We want to hear from brands who have launched truly innovative products answering consumer needs. Product of the Year is a great way to make your brand stand out on shelf or add a wow factor to a new product launch, and ultimately boost sales. Each year we’re impressed with the quality of the smart and insightful products that are entered and we are excited to see a whole new raft of innovation this year too!”
2018’s awards saw more than 10,000 shoppers choosing the winners in 50 categories across Food & Drink, Household, Electrical, Beauty and many more. Next January will mark the 15th awards to take place in the UK, once against working in conjunction with Kantar TNS, one of the world’s leading research agencies.
The awards are open to all products across a wide range of categories, launched in the UK in the past 18 months. All products undergo an independent judging process before being voted for by consumers. The overall winners will be invited to celebrate together at a glittering awards ceremony held at the Sheraton Grand Park Lane Hotel on January 24th 2019. To enter your product or for more details visit www.productoftheyear.co.uk/enter.
Full list of 2018 Product of the Year winners across 50 categories:
Alcoholic Drinks: Gordon’s Premium Pink Distilled Gin, Diageo
Baby Care: Asda Little Angels Out and About Suction Bowl, Asda
Baby Food: Asda Little Angels Fromage Frais, Asda
Beauty Mask: Boots Ingredients Sheet Mask Range, Boots
Bladder Weakness: TENA Lady Discreet Performance, Essity
Cat Food: FELIX® As Good As It Looks Doubly Delicious, Nestle Purina Petcare
Cereal: Weetabix Additions, The Weetabix Food Company
Cheese: Cathedral City Spreadable, Dairy Crest
Chicken: Birds Eye Inspiration Mini Fillets, Birds Eye
Cleaning Spray: Cif Power and Shine Cleaning Range, Unilever
Coffee: Taylors of Harrogate Coffee Bags, Taylors of Harrogate
Confectionery: Maltesers Teasers Gift Box, Mars Chocolate UK ltd
Convenience Food: Goodfella’s Thin Crust Takeaway Pizza, Green Isle UK
Core Fitness: WonderCore Smart, Thane Direct UK ltd
Dairy and Free From Drink: Arla Organic Free Range Milk, Arla Foods
Dairy Free Spread: Asda Dairy Free Sunflower Spread, Asda
Dessert: Asda Make Your Own Ice Cream, Asda
Dog Food: Perfect Fit Dog Food, Mars Pet Care UK
E-Cigarette: Logic Pro, JTI
Feminine Care: Always MYFIT Pads, Procter & Gamble
Feminine Leg Care: Gillette Venus Snap Cosmo Women’s Portable Razor, Proctor & Gamble
Formula Milk: Cow & Gate Follow-on Milk, Danone Early Life Nutrition
General Household: Domestos Extended Power, Unilever
Healthy Food: Tilda Rice and Pulses, Tilda
Home Baking: Paul Hollywood Belgian Chocolate Brownie Mix, Premier Foods
Household Appliance: AEG 9000 Laundry Series, AEG
Household Fragrance: Febreze Heavy Duty Aerosols, Procter & Gamble
Household Paper: Andrex Supreme Quilts, Kimberly-Clark
Kitchen Appliance: AEG SteamPro Multifunction Oven, AEG
Kitchen Paper: Plenty – The Original One, SCA Hygiene Products ltd
Laundry Detergent: Arial 3 in 1 Pods Family Pack, Proctor & Gamble
Mattress: SIMBA Hybrid Mattress, Breasley Pillows ltd
Men’s Razor: Gillette Mach 3 Start, Procter & Gamble
Moisturiser: Garnier Natural 3 in 1 Balm, Garnier
Nappies & Training Pants: Pampers Active Fits Pants, Procter & Gamble
Pastry: Asda Chilled Cookie Dough, Asda
Personal Care: Andrex Supreme Washlets, Kimberly-Clark
Potato: McCain Shake Shake, McCain Foods GB
Protein Snack: Asda High Protein Snack Pot Range, Asda
Savoury Snack: Asda Continental Snack Pack, Asda
Soft Drink: Ocean Spray Whole Berry, Ocean Spray
Spread: Flora Buttery, Unilever
Sweet Snack: Nutella B-ready, Ferrero UK
Tea: Yorkshire Tea Speciality Brews, Taylors of Harrogate
Toilet Block: Bloo Blue Active Toilet Rim Block, Henkel
Toothbrush: Boots Expert Dental Heads, Boots
Vitamins and Supplements: Seven Seas Perfect 7 Prime 50+, Merck Consumer Health
Whitening Toothpaste: Oral B 3D White Luxe Toothpaste, Procter & Gamble
Yoghurt: Mullerlight Kremas, Muller UK & Ireland
