Product of the Day: RecycleStrip
The challenge was to engage and enlighten the consumer that folding cartons such as cereal boxes belong in the recycling bin along with newspapers and other recyclables. RecycleStrip does precisely that. The strip stands out on the shelves in supermarkets and is always in view while emptying the product. RecycleStrip promotes post-consumer recycling by bringing attention to the fact that your empty boxes need to be recycled; something that many people are not aware of.
RecycleStrip assists in the box flattening process. By tearing the RecycleStrip around the box, it flattens easily. This strip will dramatically increase the extremely low 22 percent recycling rate for folding cartons.
There are many programs and organizations that talk about wanting to see additional steps taken to promote the responsibility of post-consumer recycling. Consumer product companies that have the RecycleStrip on their packaging will be demonstrating their commitment to the sustainability movement. Consumer interviews indicate that more than 95 percent said that the RecycleStrip would “absolutely encourage them to recycle more often.”
Fred Prins, a veteran of the recycling industry, invented RecycleStrip, which was granted patent #G1692.
It is a zero or low-cost addition to your packaging-and the strip can be placed anywhere on the package.
RecycleStrip
201-218-5544
FredLPrins@recyclestrip.com
