FDBusiness.com

Produce World Group, the UK’s largest grower and supplier of fresh vegetables, is supporting a unique world record attempt that will see a team of intrepid explorers host the World’s Highest Dinner Party at 7,000 metres on Mount Everest this April.

As part of this world record attempt, Produce World will be donating all of the vegetables being used for this unique dinner party. The meal will be prepared by Two Michelin Star Chef Sat Bains, who has devised a menu that would be suitable for the high altitude.

The formal black-tie dinner is planned to take place on 27^th April with the expedition team, being led by Neil Laughton, a former Royal Commando and SAS Officer, leaving base camp on 11^th April. The meal will be served by the expedition team to Sherpas as a symbol of respect and appreciation for its community’s many sacrifices climbing Mount Everest over the years.

All the money raised from the world record attempt will go to Community Action Nepal (CAN), a UK charity that supports the mountain people of Nepal.

Deri Llewellyn-Davies, part of the team that organised and is taking part in the World’s Highest Dinner Party and Director and Founder at BGI Strategy Partners Ltd, says: “We wanted to think of a unique way to not only raise money and awareness for this fantastic charity, but to also thank the Sherpa community for their years of sacrifice with a meal devised and prepared by a Michellin star chef, and then served by the expedition team. I couldn’t think of a better team of people to make the World’s Highest Dinner Party happen!”

David Frost, Group HR and Organisational Development Director at Produce World Group, says: “The opportunity to sponsor and donate vegetables to such a unique world record attempt was something that Produce World had to get involved in. We wish Deri and his team all the very best and can’t wait to see the expedition team and Sherpas enjoying their meals at 7,000 metres!”

In addition to Deri Llewellyn-Davies, Neil Laughton and Sat Bains, the expedition team also consists of Adam Mason, Adrian Bridge, Andrew Elliman, Duncan Law, Ian Edward Atkins, Jonathan Maguire and Keith McDonald.

The Everest Dinner Party team is aiming to raise £100,000 for CAN, with every pound donated being matched by St James’s Place Foundation. People can donate by visiting http://www.justgiving.com/everestdinner

The team will be updating all of the progress of the World’s Highest Dinner Party on http://www.EverestDinner.com

To continue following the expedition to the Summit you can listen to live blogs on http://www.thestrategyman.com or follow Deri Llewellyn-Davies on Twitter @thestrategyman for regular updates.