FDBusiness.com

Smart product labelling and packaging is extremely important and plays a significant role in the consumer’s purchasing decision. Manufacturers of almost any type of product often find themselves in need of short- to medium-run, full-colour customized product labels. The reasons are many: for use on prototype products, promotional campaigns, and perhaps most often, because the manufacturer has many different products that are all produced in smaller quantities.

Leading manufacturer of speciality printing equipment, Primera Technology, Inc. is always trying to come up with improved or new printing solutions. One of those innovations is the LX2000e Color Label Printer, a new industrial-grade desktop printer using inkjet technology. LX2000e features large ink tanks for lower cost per label, fast print speeds and pigment ink for better water and UV resistance. Other highlights include built-in wired/Ethernet or wireless connection options, “pizza wheel” cutter, front colour LCD control panel and viewing window for label stock levels.

The best way to inform customers about all features and benefits of Primera’s different label printing solutions is to show them on trade shows all over the world. The next UK event, which Primera’s EMEA headquarter Primera Technology Europe is exhibiting at, is the Natural & Organic Products Europe in London, April 19 and 20, 2015. On their stand # L9, Primera employees will happily inform visitors about its label printing equipment, the wide range of label materials and their different usability.