FDBusiness.com

Design agency Postler Ferguson has created a fresh fish pack concept made out of polyethylene

In a statement, the firm said that the packages are intended for use at fresh fish counters. Constructed from a double layered polyethylene, they are airtight, resealable and can be filled with ice for transport to keep fish fresh.

Postler Ferguson co-founder Ian Ferguson told Packaging News: “Currently this project is just a concept, but we’ve had interest from some specialist fish retailers so hopefully we’ll be getting it into shops in some form someday soon.

“As designers we always look at the world around us with open eyes and we have been thinking about the fish industry for quite a while.

“In our design practice we work with quite complex problems that can often be tackled by an apparently simple design solution (or proposal in this case).

“For instance, if we make unpopular and abundant fish more attractive to the end consumer, we could trigger a chain of effects that could have a positive impact on the whole industry up to a better ecologic state of our immediate marine environment.”

The agency also said that supermarkets were expanding their fresh fish offering to include more sustainable species like gurnard, mackerel and skate.

It added: “These fish are cheaper and just as tasty, but customers often shy away from them because they are unfamiliar and occasionally just plain ugly.

“This fish packaging proposal helps put these fish back on equal standing with their more recognised brethren by placing them in an attractive and highly recognisable packaging solution.”