FDBusiness.com

A variety of major brands, including Unilever, Procter & Gamble and SABMiller, will be participating in a two-day conference at this year’s easyFairs Packaging Innovations show at the National Exhibition Centre.

The two-day conference running throughout the easyFairs Packaging Innovations show at Birmingham’s NEC on 27 and 28 February 2013, will also feature experts from Kingfisher, Nestlé, Iconoculture, Alliance Boots, Mintel, Space NK, the NHS, Waitrose, Wm Morrison Supermarkets, British American Tobacco, Heineken International, DHL and Gü.

Show organisers easyFairs said that these well-known names will draw on their own experiences and insights as they address major packaging concerns for senior strategists and decision makers working in the UK today.

Ron Khan, global packaging director at Unilever, and part of Unilever’s Global Packaging Leadership Team, will kick the conference off with his presentation entitled ‘Creating global packaging opportunities across dynamic and diverse markets’.

Labelling and digital print are key areas addressed on the second day of the conference.

Douglas Hutt, global packaging materials development consultant at SABMiller, will kick-off with ‘The future of digital innovations on packaging’. He will share the company’s insights on the art of designing for a global audience, how and where to apply digital innovations, plus the brand protection technologies that are available.

Matt Benyon, managing director of easyFairs UK, said: “In-depth research among potential delegates has completely shaped the conference programme.

“We asked people ‘what is most concerning you, and who would you most like to hear sharing their experiences?’

“People told us they want practical content, with lots of real life examples; content they can take back to the office and confidently apply knowing it has come from best-of-breed brands they respect and trust. I’m proud to say, that’s exactly what we have lined-up.”