Pernod Ricard to Acquire Super-premium Italian Gin Brand
Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the Malfy range is distilled using genuine Italian ingredients such as Italian juniper, coastal grown Italian lemons and Sicilian blood oranges and pink grapefruits. The range includes four different variants: Originale, Con Limone, Con Arancia and Gin Rosa.
Christian Porta, managing director in charge of Global Business Development of Pernod Ricard, comments: “This acquisition is true to our long-standing strategy of investing in brands with strong potential in growing categories. In line with the launch of our “Transform and Accelerate” strategic plan, we will continue actively managing our fantastic portfolio of brands.”
Elwyn Gladstone, founder of Biggar & Leith, says: “We are excited to see Malfy gin move to the Pernod Ricard family of brands. We believe that with their stewardship and expertise in building super-premium spirits brands, Malfy will continue to flourish.”
With this acquisition, Pernod Ricard expands its portfolio further into the fast growing super premium and flavoured gins categories, following the partnership with Monkey 47 in 2016 and the acquisition of Ungava in 2018. The transaction is expected to close shortly.
