Pernod Ricard Expands US Business
Pernod Ricard, through its US subsidiary, is taking a majority stake in Smooth Amber Spirits Co, the award-winning West Virginia distiller and producer of Smooth Ambler Contradiction Bourbon, Old Scout Single Barrel Bourbon and other high-end spirits.
Founded in 2009, Smooth Ambler Spirits Co uses regional natural resources and ingredients to produce gins, vodkas, rums and whiskeys, including the Old Scout Single Barrel Bourbon.
“This investment illustrates perfectly our strategy of partnering with rising entrepreneurs sharing the same passion for authentic, high-quality brands,” points out Alexandre Ricard, chairman and chief executive of Pernod Ricard. “It represents a strong opportunity to enter the fast-growing, high-end bourbon market extending even more our fantastic portfolio of genuine brands in our number one market.”
