Pernod Ricard Completes Disposal
Pernod Ricard has completed the sale of the Danish aquavit brands Aalborg and Brøndums, the German brand Malteserkreuz Aquavit and the Danish bitter brand Gammel Dansk to Arcus-Gruppen for Eur103 million. The transaction also includes the sale of the Aalborg production plant in Denmark.
Arcus-Gruppen is a leading player in the sale and marketing of wine and spirits in the Nordic region and selected international markets. The company holds the leading aquavit brand Linie, the international vodka brand Vikingfjord and the Nordic top selling cognac brand Braastad. Arcus-Gruppen is the largest importer of wine to the Swedish market and the Norwegian markets through relationships with some of the world premier producers of wine.
The Arcus-Gruppen headquarters are located outside Oslo in Norway, where the company has new offices, distribution centre and production facilities. Arcus-Gruppen employs 470 people and generates an annual turnover of approximately NOK2 billion. The principal owner is the listed Swedish private-equity conglomerate Ratos.
