Pernod Ricard Becomes Exclusive Owner of Ultra-Premium Gin Monkey 47
Pernod Ricard has completed the purchase of the remaining stake in the Ultra-Premium dry gin brand Monkey 47. The group initially acquired a majority stake in 2016.
Monkey 47 founder Alexander Stein will remain active in an advisory capacity in the brand’s ongoing development. He says: “The agreement is the logical consequence of the brand´s progress following the partnership with Pernod Ricard. I would like to thank Pernod Ricard for walking the talk. It has been a fantastic journey and I look forward to personally contributing to Monkey 47’s future trajectory.”
Alexandre Ricard, Chairman and CEO of Pernod Ricard, comments: “This partnership is a clear example of Pernod Ricard’s ability to incubate small independent distilleries while respecting entrepreneurial freedom and the brand´s core values. However, Monkey 47’s success story would not have been possible without Alexander Stein’s trust, authenticity and entrepreneurial spirit, for which I am grateful.”
Pernod Ricard is the world’s second largest producer of wines and spirits with consolidated sales of €9.182 billion in 2019.
