FDBusiness.com

Flavoured water brand Perfectly Clear has launched a range of four-bottle multipacks in three of its most popular flavours, in response to consumer demand.

The sugar-free flavoured spring water, made and distributed by soft drinks manufacturer CBL Drinks, has grown considerably in both profile and distribution over the past 12 months with new labelling and flavour launches planned for the near future.

The four-bottle multipack is currently available in strawberry, lemon and lime and summer fruits – the brand’s most popular flavour variants – offering consumers a healthier soft drink option for at-home or on-the-go consumption. The drink is popular amongst health-conscious consumers due to its natural flavours and zero sugar content.

CBL Drinks sales and marketing director Maurice Newton said: “The Perfectly Clear brand has gone from strength to strength, particularly in light of customers’ growing concerns surrounding sugar. A survey we carried out recently revealed that 80% of shoppers are now worried about the sugar content in their drinks, which is why we are delighted to be offering a product that is not only great tasting, but contains zero sugar. The new multipack format will provide an easy and convenient way for consumers to buy the product in bulk.”

The Perfectly Clear four-count 500ml multipack is available through wholesalers and retailers with a recommended retail price of between £1.99 and 2.49.

Perfectly Clear flavoured water was the brand that created a new sector of drinks refreshment in the UK 20 years ago. As one of the very first of its kind, Perfectly Clear set the standard for flavoured water, and still provides an industry benchmark to this day.