PepsiCo to Test Reduced-Sugar Cola Innovation – Pepsi NEXT
PepsiCo will begin testing a new reduced-sugar cola, Pepsi NEXT, in the US in July. Pepsi NEXT was created for consumers who seek the rich taste of full-calorie cola but have decreased their consumption in order to reduce the sugar in their diet. While sugar-reduction is a priority for this segment, they have not adopted the flavour profile of a zero calorie cola. With its real cola flavour and 60 percent less sugar, Pepsi NEXT has been designed for these consumers.
“As part of our continued commitment to innovate our carbonated soft-drinks portfolio, we developed Pepsi NEXT,” says Massimo d’Amore, chief executive of PepsiCo Beverages America. “In thorough consumer research, Pepsi NEXT resonated very well with consumers who are seeking a new, reduced sugar alternative to their loved cola.”
Pepsi NEXT will be trialed in two markets in Iowa and Wisconsin.
