PepsiCo Launches New Direct-to-Consumer Offerings
As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo has launched PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo’s food and beverage brands.
“Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce and digital capabilities and talent has been – and will continue to be – a big part of that effort,” explains Gibu Thomas, Senior Vice President & Head of eCommerce. “In these uncertain times, as more and more consumers are using eCommerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”
PantryShop.com
On PantryShop.com, consumers can order specialized bundles containing PepsiCo’s top-selling, pantry favourites from brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as ‘Rise & Shine’, ‘Snacking’, and ‘Workout & Recovery’. These pantry kits have been thoughtfully curated based on affinity research and are designed to meet consumers’ ‘new normal’ such as working and exercising from home and homeschooling. They are easily accessible through a seamless, mobile-optimised ordering experience: with just a couple of clicks, shoppers can check out with free standard shipping. The multi-product pantry kits are priced at $29.95 and $49.95. PantryShop.com was developed completely in-house leveraging end-to-end capabilities built from the ground up by PepsiCo’s eCommerce team.
Snacks.com
On Snacks.com, consumers can choose from more than 100 Frito-Lay products from a variety of iconic brands like Lay’s, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more. New items will continue to be added in the coming months as the site is customised to meet consumer preferences. As an introductory offer, shoppers will receive free shipping with a purchase of $15 or more.
“We’ve seen incredibly strong demand for our snacks during this time, and Snacks.com offers consumers another way to purchase the products they love, delivered right to their door,” says Michael Lindsey, Chief Transformation & Strategy Officer for Frito-Lay North America. PantryShop.com and Snacks.com were developed from concept to execution in less than 30 days by leveraging a combination of PepsiCo’s technology, insights, resources and inventory to quickly meet consumers’ evolving needs. In addition to buying for themselves, consumers can ship products as gifts to friends and family via both platforms and the majority of orders on PantryShop.com and Snacks.com will arrive within two business days.
