FDBusiness.com

PepsiCo has unveiled aspartame-free Diet Pepsi in the US. Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will now be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the US. An integrated marketing effort has commenced to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations.

“Diet cola drinkers in the US told us they wanted aspartame-free Diet Pepsi and we’re delivering,” says Seth Kaufman, SVP Pepsi and Flavors Portfolio, PepsiCo North America Beverages. “We recognize consumer demand is evolving and we’re confident cola-lovers will enjoy the crisp, light taste of this new product.”