FDBusiness.com

Pearlfisher celebrates another year of success at the Pentawards, collecting the highest
accolade with a Platinum award in the Best of the Body category for our work for Strong
Nutrients, Gold for our new global design for Cadbury Dairy Milk and Bronze for Mindful
Meats and Just Enough of a Very Good Thing.
Now in its 7th year, the Pentawards is the first and only global competition exclusively
devoted to packaging design and revered the world over as one of the top design industry
accolades.
Commenting on the wins Jonathan Ford, Pearlfisher’s Founding Partner and Chief Creative
Officer said, “Since we started 21 years ago, we continue to champion creativity and the
power of good design and big ideas. We are thrilled with our awards and they are
testament to our belief that in order to create game changing ideas you need a challenging,
brave client and a future-focused design agency working together. Yes, the best big ideas
usually come from the most creative agency but only if there is a brave client prepared to
challenge and push us to do the best and most creative work. Cadbury, Strong Nutrients,
Mindful Meats and Just Enough of a Very Good Thing are perfect examples of clients that
have dared to be brave and have the ability to work with a new way of thinking to affect
change, effectively.”
Pearlfisher is committed to raising awareness of the value of creativity and the power of
good design in providing return on investment and brand success.