FDBusiness.com

Payne’s focus on delivering consumer and customer benefits in packaging through opening, closing, protecting and informing – will be shown to visitors on stand F5 at Packaging Innovations London 2012.

Easy opening and access to packaging remains a key means to add functionality to packs for consumers. Payne’s tear tape, which will be showcased on a range of products at the event, ensures easy-open benefits can be introduced across a variety of goods, helping to avoid frustration and possible ‘wrap-rage’! Labels can also build-in opening functionality to a product’s packaging helping consumers gain access to the goods.

With the growth in larger sharing and value packs, resealability & pack closing has become another important requirement for packaged goods.  Payne’s resealable labels or tapes can help both keep goods fresh and also enable the pack to become a functional storage solution, where soft packs like tea, coffee, snacks or confectionery can be rolled up and resealed for further use or on-the-go consumption.

Visitors to the stand will also be able to see how packaging can play a valuable role in protecting products from counterfeit and the illicit trade. Payne’s brand protection solutions can be ‘built-in’ to the product’s pack and through offering a range of overt and covert technologies the benefits can meet each product’s specific need.

The stand will continue to highlight the colourful design and digital print possibilities from Payne that enable tapes and labels to incorporate eye-catching graphics, promotional messaging and competitions, boosting on-shelf presence and influencing the decision-making of buyers at the point of purchase. Our Designer Collection range which encompasses high impact self-adhesive banner tape, Supastrip VDP (Variable Data Print) and multipage labels will all be on show.

Martin Dallas, Payne’s Managing Director, says: “We see Packaging Innovations London as an ideal opportunity to showcase our full range of packaging solutions and meet end users who we believe will see real benefits from working with Payne.”

Packaging Innovations 2012 takes place at the Business Design Centre, London, from 4-5 October.