Paragon links with Tesco to create long-life asparagus packs
Retail giant Tesco has linked up with Paragon Print & Packaging to develop a film, which it claims, extends the shelf life of an asparagus by an extra two days.
Scientifically developed at Paragon Flexibles’ Food Science facility, the technically engineered film optimises perforation technology to address loss of moisture within the packs, delaying the onset of toughening and fibrousness typically found after 4 days on shelf, Paragon said.
In a statement, Paragon said: “Keeping the asparagus fresher for longer, the packaging product significantly enhances flavour, texture and appearance to deliver an all-round optimal solution for asparagus packaging.
“As well as serving to enhance the product, the film also delivers a more hygienic solution in store compared to traditionally unpackaged bundles via its physical barrier to contamination.”
Tesco technical manager for produce (Potatoes & Seasonal Vegetables) Laura Drew explained: “We are delighted with results so far achieved during store trials. This new pack solution enables us to maximise our quality and freshness offer to customers and gives us greater flexibility with merchandising location in store.”
The new pre-printed format will be launched in Tesco stores nationwide ready for UK asparagus season 2013.
