Pack specialists combine to create whisky bottle
A new bottle for whisky brand Ballantine’s has been launched, created by glassmaker O-I and designed by Air Innovation.
The bottle is for Ballantine’s Finest brand and was made at O-I’s Alloa plant. The pack is designed to embrace Ballantine’s traditional attributes, such as timelessness, elegance and authenticity, while becoming more contemporary in style.
It retains the rectangular shape that Ballantine’s is famed for, but its shoulders have been made more angular. Design elements also include a chevron-shaped label that echoes the wings of the historic Finest label.
Paul McLavin, marketing manager NW Europe for O-I said: “This evolution of Ballantine’s packaging truly emphasises the strengths of glass. Subtle changes to the bottle shape have been made to update the brand image to encourage fresh consumers to try Ballantine’s Finest, without alienating its loyal consumer base, who love the fact that Ballantine’s is one of the most consistent and recognisable brands in the world.”
Peter Moore, Ballantine’s global brand director, added: “The Ballantine’s Finest bottle has changed very little over the years, but we recognised a need for the look to be updated. We are delighted with the result. The new bottle performed very well in consumer tests within our key markets and outperformed our highest expectations.”
