Orkla Strengthens Production Capacity in the Breakfast Category
Norwegian food group Orkla has purchased the Danish bakery Struer Brod. Struer produces breakfast cereals and breadcrumbs, and Orkla is its most important customer. Through the Paulúns, Bare Bra and Det Gode Liv brands, Orkla offers a broad selection of healthier breakfast products. The products are being launched in a growing number of markets, and the category is seeing good growth. Struer has supplied breakfast cereals to Orkla since 2012, as well as selling products to the out-of-home sector and the food industry under their own brand Struer.
“Struer delivers high-quality products and has strong product development expertise. We are pleased with our collaboration with Struer, and this acquisition is strategically important to ensure sufficient production capacity and product development for the future,” says Atle Vidar Nagel Johansen, Orkla EVP and CEO of Orkla Foods.
Struer was established in 1929 and has 44 employees. In 2016, Struer had a turnover of DKr114 million, about half of which consisted of sales to Orkla, and EBIT of DKr9.8 million.
The parties have agreed not to disclose the purchase price.
Orkla is a leading supplier of branded consumer goods and concept solutions to the grocery, out-of-home and bakery markets in the Nordics, Baltics and selected markets in Central Europe and India.
