FDBusiness.com

NXL Design has created the packaging for a range of Jamie Oliver branded products

The packs come in a flexible pouch format and, according to NXL, the brief required the packaging to “be elegant, cost effective and innovative, with strong on-shelf appeal”.

NXL’s design manager Phil Parkinson said: “With our creative expertise, packaging knowledge and bespoke innovation services, we ensured that our client launched their products in packaging that was on-brand, on-point aesthetically, and also adhered to the parameters of their production/operational infrastructure.”

He added: “’Our unique 360 degrees approach to projects like this gives clients the advantage of increased speed-to market and significantly reduced costs to launch.”