FDBusiness.com

Glanbia Ingredients Ireland has announced the verification of Truly Grass Fed™ by the Non-GMO Project, North America’s most trusted seal for genetically modified organisms (GMO) avoidance for consumers. Truly Grass Fed™ is a premium range of dairy ingredients from Glanbia designed for customers and consumers who are looking for the best natural choice for their brands and food products.

The Non-GMO Project is a US based non-profit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. It is North America’s most trusted seal for GMO avoidance.

Seán Molloy, Director of Strategy and Supply Development at Glanbia Ingredients Ireland, comments: “There is significant and growing demand from our customers and consumers, particularly evident in North America, for transparency of ingredients used in products. In many cases, it’s what drives their choices. Being awarded verification from a trusted organisation such as Non-GMO Project enables us to support and endorse food and nutrition companies’ natural brands in market.”

He elaborates: “A core element of the Truly Grass Fed™ offer is non-GMO. With growing demand from food savvy consumers for proven naturalness, we are on a mission to prove that our grass-fed dairy system complies with recognised non-GMO standards. Verification by the Non-GMO Project, a US based non-profit committed to preserving and building sources of non- GMO products, proves our natural dairy credentials.”

Customers who include Truly Grass Fed ingredients in their branded products have the opportunity to use the Truly Grass Fed™ endorsement seal on their packaging, which informs consumers what Truly Grass Fed™ dairy ingredients are all about.

The Truly Grass Fed™ brand signifies that products are:

        Non-GMO Project verified

        At least 95% grass-fed

        rBST-free

        Antibiotic-free

        Animal welfare friendly

        Environmentally responsible.

Truly Grass Fed was established in December 2016. Operated by Glanbia Ingredients Ireland, Truly Grass Fed offers a wide range of clean, wholesome dairy ingredients made by happy, healthy cows that graze in open pastures on family farms across Ireland.

Truly Grass Fed is working with a number of valued partners in nutrition and chilled dairy foods offering a range of products including whey and milk proteins, casein, lactose, butter and cheese. Visit www.trulygrassfed.com for more information.