FDBusiness.com

Extending its already popular range of fruit crisps, Nim’s Fruit Crisps is launching the UK’s first air-dried range of vegetable crisps including Tomato & Cucumber, Pepper & Courgette and Beetroot & Parsnip. Aimed at health conscious consumers, the new range will be made from 100% fresh vegetables, tapping into the demand for genuinely healthy lunchbox, on-the-go and after school snacks which don’t compromise on taste.

The pioneering healthy snack brand is the only UK manufacturer to air-dry crisps – a process which ensures fresh produce maintains as much nutritional content, authentic taste and brightness of colour as possible, as well as a fantastically crisp texture that remains once bagged. In October last year, Nim’s Fruit Crisps relaunched manufacturing at a new Kent-based air-drying factory – the only such production line in the UK. The site means the quality and consistency of each pack will be exceptional and ensures complete control over production, meaning Nim’s can respond to customer demands and bespoke orders swiftly and to exacting specifications.

Nim’s Fruit Crisps founder, Nimisha Raja, says: “When I launched the brand in 2011, my main objective was to combat unhealthy snacking patterns in adults and children and it’s exciting to now offer a savoury alternative to our sweet and tangy fruit crisps. Our new facility has allowed for rapid NPD as well as continuing to offer the ability to seal in the authentic taste of the vegetables and retain as much nutritional content as possible – a proposition that various major and speciality retailers are excited by.”

Retailing at £1.15 a pack, the vegetable crisp range is suitable for gluten free diets, coeliacs and vegans. To find out more visit the website atwww.nimsfruitcrisps.com or follow on Facebook at www.facebook.com/nimsfruitcrisps and Twitter at @nimsfruitcrisps.