FDBusiness.com

Appy Food & Drink Co has launched a range of juice drinks for children featuring characters from Nickelodeon and incorporating augmented reality technology

The range is packaged in Tetra Pak cartons and consumers can scan the back of the cartons with their smartphones to collect props worn by the characters.

Consumers can download the free Appy Drink App, which is available from Google Play and Apple’s app store.

The digital props can be stored on phones and can be used to customise images. The brand is running a competition where consumers can upload customised pictures to social media channels such as Facebook and Twitter.

The Nickelodeon characters are Dora the Explorer, SpongeBob SquarePants and Teenage Mutant Ninja Turtles. The range will be available in the Tetra Brik Aseptic 200ml carton with straw. They are designed for the on-the-go market and come in three flavours; Orange & Pineapple, Apple & Blackcurrant and Tropical Vitamin Boost, with further flavours to be revealed later in the year.

The Appy Drinks’ Nickelodeon juice range will launch at the International Food & Drink event at Excel London 17th-20 March (stand S4358).

Bobby Patel, director and co-founder of Appy Food & Drinks Co said: “Tetra Pak was our first choice for the range, primarily because the cartons provide a large printable surface area – essential for us as we needed plenty of room to showcase the digital element of our drinks.”

Mike Jarvis, Portfolio Manager at Tetra Pak added: “Augmented reality is set to change the face of packaging in the coming years, and we are really excited to be working with a customer that is already incorporating it into their products.”