New Purple Colouring is Launched by DDW
A new food colour rooted from a purple corn hybrid is now being cultivated in the United States and launched by DDW. The colouring is said to deliver a dynamic red to purple hue, depending on pH, with a fresh, neutral taste. It is also non-GM and kosher. Food and beverage businesses may easily list “purple corn juice colour” or “coloured with vegetable juice” on ingredient descriptions. DDW says that its consumers will get an advantage from the original colour’s safe, tenable, traceable and transparent supply chain.
DDW will employ water extraction of the purple corn colour at its manufacturing facility in Port Washington, Wisconsin. Samples are available. Applications for the anthocyanin colouring include juice drinks, energy/sports drinks, some enhanced waters, fruit preparations, yogurt, salad dressing, snacks, cereals, and confectionery products.
“Our customers prefer documented control from seed to sale, and we’re excited to provide a new solution using a domestic crop that’s a sustainable, scalable source of colour,” said Elaine Gravatte, president and chief operating officer, DDW.
DDW is also known as The Colour House. The company was founded back in 1865 and now operates ten natural colour manufacturing facilities on several different continents. DDW recently celebrated its 150-year anniversary.
