FDBusiness.com

Intersnack, the UK savoury snack supplier and owner of the Pom-Bear and Penn State brands, has appointed Dave Wilson to the new role of head of marketing. Previously brand marketing manager at Northern Foods, Dave Wilson is an experienced international marketer who cut his teeth in the FMCG environment with Vileda Germany before moving into the food industry.

Dave Wilson will lead a marketing team of five. He has already worked with the company for nine months in a consultancy capacity, during which he has helped the Intersnack team to formulate a new brand and business marketing strategy. A significant milestone in this process will be reached this month with the announcement of a major relaunch for Intersnack’s signature Penn State brand.

Dave Wilson.

Dave Wilson comments: “Snacks is a particularly fascinating category because it is so varied, with something to offer everyone regardless of age, background or lifestyle. Intersnack is a business with the capacity, ambition and passion to deliver new growth and excitement to snacks in the UK and also agile enough to build innovative and proactive relationships to bring real benefit to our trade partners.” Intersnack expects to roll out further brand and product developments during 2012 together with an upweighted programme of marketing investment.

With turnover currently around £80 million, Intersnack has expanded substantially in the past three years through a combination of organic growth and acquisition. Headquartered in Stanley, County Durham, the business also has manufacturing sites at Corby and Haverhill and employs a total of around 400 people. Intersnack in the UK is part of the family-owned Intersnack Group, Europe’s number two snack manufacturer, producing 400,000 tonnes of snack products a year with businesses in 14 European countries and employing over 6,000 people.