FDBusiness.com

David Forde, currently managing director of Heineken Ireland, has been appointed managing director of Heineken UK, effective May 2013. He succeeds Stefan Orlowski who has been appointed president Americas.

David Forde.

David Forde has been head of Heineken Ireland since 2009. Under his leadership, Heinken Ireland has delivered strong and sustained year on year growth. Indeed, more than one in every two pints of lager consumed in the Irish pub is now from the Heineken Ireland portfolio. In addition, one third of all consumer spend on lager (on and off trade) is focused on the Heineken brand. Heineken Ireland’s portfolio includes Heineken, Coors Light, Amstel, Fosters, Beamish Stout, Murphy’s Stout, and a full range of specialty beers, such as Desperados, Paulaner, Moretti, Sol, Tiger and Zywiec.

David Forde previously served as general manager of Heineken UK, prior to Heineken’s acquisition of S&N in 2008. He then led the integration of Heineken UK into the larger S&N business in that market.