New gluten-free bread brand gets identitiy from Holmes & Marchant
Design agency Holmes & Marchant has created the brand identity for new gluten and wheat-free food firm Perk!er
The brand has features a range of bread and treats and are set to launch into retailer Whole Foods Market from tomorrow (29 September).
According to Holmes and Marchant, the look of the packaging is designed to “subvert the category’s existing apologetic visual markers in order to achieve cut through”. The labels feature bright pink, orange and purple colours.
Perk!er’s co-founder Ann Perkins said: “The H&M team has been an integral part of our brand identity development, passionately believing in us, our brand idea and our product range. They have been challenging when we’ve needed it, encouraging and inspiring too. The result is an engaging, powerful brand identity and range of packaging that has brought our brand proposition to life.”
Anna Campling, senior designer at Holmes & Marchant, added: “The visual identity was based on a concept idea called “ticket to life. It symbolises Perk!er’s mission to give those avoiding gluten the opportunity to join in with great food. It’s not about compromise but about creating the best-ever Rocky Road and offering customers a ‘ticket’ to a perkier life.”
