FDBusiness.com

DairyCo is launching a spring campaign to encourage UK consumers to take time to savour and appreciate the everyday things that matter – especially where their milk comes from. 

‘The Everyday Things’ campaign includes a new animation developed by DairyCo which takes people on a journey from a bustling city environment to the good life in the country showing the value of dairy farming in a new light, and how produce from dairying reaches into all of our lives every day.

The campaign also includes a City Dweller’s Guide to the Countryside – a light hearted look at visiting the countryside in the form of ten ‘rules’ – which is being supported with a press and media campaign.

DairyCo head of marketing and communications, Amanda Ball, says: “We’ve been doing media work to tell the public about dairy farming for some time, but this is the first targeted campaign where we’re using social media and mainstream media together to try to reach more people. It’s also the first time we’ve created an animation to get our message across. We’re really pleased to have something so engaging to share.”

She adds: “We know from our research that dairy farmers want us to show people what modern dairy farming involves. With this campaign the great thing is that farmers and industry can get involved too, by sharing the video via facebook, twitter or email.”

The animation has gone live on DairyCo’s consumer facing website www.thisisdairyfarming.com, which has been designed to inform and inspire consumers about dairy farming. DairyCo is planning more campaigns this year.