FDBusiness.com

Lars Jensen, previously COO of Royal Unibrew, has become CEO of the Danish brewer, succeeding Hans Savonije, who announced in March his request to step down in order to pursue other interests. Lars Jensen has been with Royal Unibrew for 25 years and has since 2011 served as a member of the Executive Board – first as CFO and most recently as COO. Lars Jensen has extensive experience and deep insight into the company and has been significantly involved in both acquisitions and divestitures and the turn-around that Royal Unibrew has been through.

Lars Jensen.

Royal Unibrew is a leading regional drinks producer, including beer, malt beverages and soft drinks as well as ciders and ready-to-drink products, serving a number of markets – primarily in Northern Europe. The company’s main markets are Denmark, Finland, Italy, France and Germany as well as Latvia, Lithuania and Estonia. Its international markets comprise a number of established markets in the Americas and major cities in Europe and North America as well as emerging markets in Africa.

In addition to its own brands, Royal Unibrew offers the license based international brands of the PepsiCo and Heineken Groups in Northern Europe.

The group employs more than 2,500 people and reported EBIT of DKr1.496 billion on net revenue of DKr7.692 billion in 2019.