Nestlé to Support Start-ups Through Terra Accelerator
Nestlé is expanding its support for innovative start-ups in the USA. Nestlé USA will enter into a new partnership with Rabobank and RocketSpace for the Terra Food + Agtech Accelerator programme.
Nestlé will work with Terra and other corporate collaborators to select and coach some of the most innovative and disruptive start-ups in the food and agricultural industry. The initiative deepens Nestlé’s commitment to open innovation in search of healthier and more sustainable food products. It is part of Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.
“We’re experiencing a seismic shift in the food industry, and our partnership with Terra by Rabobank and RocketSpace is just one way in which Nestlé can play a leading role in meeting quickly evolving consumer expectations and explore new disruptive technologies and business models,” says Rui Barbas, chief strategy officer at Nestlé USA. “When we combine the resources of Nestlé with the creativity and new thinking born from the start-up culture, we can create real change in our industry and best deliver on consumer needs.”
From within the largest food and beverage company in the world, Nestlé maintains a deep focus on innovation, leveraging the strength of its brands and power of research and development to lead the industry and meet consumer expectations. Tackling innovation from multiple angles, Nestlé also taps into new thinking from outside the organization to keep at the forefront of a rapidly changing market to deliver on its nutrition, health and wellness promises.
