FDBusiness.com

Nestle is strengthening its e-commerce offering in Europe, giving consumers a new way to buy customised chocolates in Spain. Díselo con Chocolate, or ‘Say it with Chocolate’, builds on experience from other Nestle e-commerce innovations Maison Cailler, BabyNes and Nespresso.

Consumers can use the new Spanish website to choose their own personalised selection of Nestle Caja Roja praline chocolates. They can further customise their purchase by picking their preferred packaging, choosing designs for inside and outside the box, and deciding on gift wrapping. The praline chocolates are delivered to the consumer within 72 hours.

“Innovation is a priority for Nestle,” says Bernard Meunier, chief executive of Nestle Spain. “The Díselo con Chocolate initiative illustrates the potential of a growing consumer trend towards customisation and buying products and services online. It is something that is unique and exclusive for Spanish customers.”

Díselo con Chocolate is the latest boost to Nestle’s e-commerce business in Europe. The company’s luxury chocolate brand Maison Cailler launched in Switzerland and Liechenstein in January. This is a unique profiling system that consumers can use to discover their ‘chocolate personality’ and share the result with their friends online.

Last year Nestle launched BabyNes in Switzerland, the world’s first comprehensive nutrition system for infants and toddlers. Customers can use its website to track their baby’s growth and changing nutritional needs, choose the right product type, order capsules or source information professional nutritionists. BabyNes offers 24-hour customer service via the website or its customer service hotline.

Nespresso, the company’s premium portioned coffee brand, has operated a highly successful online business model since 1998. Consumers can buy capsules, machines and accessories at www.nespresso.com. Over a decade later Nespresso launched an app for its Club Members. They can read up on Nespresso news, search for their nearest boutique or stockist, and in certain European countries, locate recycling points for used capsules.