Nestlé Purina Launches Sports Nutrition Range For Dogs
Nestlé Purina is making it easier for sporty people and their dogs to exercise together with the launch of a new range of performance nutrition pet food. The company is rolling out Purina Pro Plan Sport in the United States to help hone the fitness levels of healthy dogs that already enjoy an energetic lifestyle with their owners.
The range, which has been developed by animal scientists and nutritionists, comprises three different forumulas – ‘active’ for dogs that exercise every day; ‘advanced’ for more athletic dogs; and ‘performance’ for those taking part in competitions.
The products are complemented by a new, free mobile application called Purina Pro Plan PS that allows dog owners in the US and Canada to develop and track training activities with their pets.
“More and more people in the US are taking part in activities such as half marathons and triathlons and more of them want to exercise with their dogs,” says Steve Cummins, chief marketing officers for Nestle Purina Pet Care. “There are already many performance nutrition products to help people excel in sport. By giving dogs the right kind of nutrition, we can help promote their athletic abilities in the same way.”
