FDBusiness.com

Nestlé has unveiled a unique addition to its biggest confectionery brand – the new KitKat Gold. KitKat Gold is a combination of trademark crispy wafer on a smooth milk chocolate base, topped with white chocolate that has sweet caramel notes. The four-finger treat will hit stores in the UK from the beginning of February.

A version of KitKat Gold was introduced in Australia in 2018 as a limited edition, and proved so popular that it was soon added to the permanent range.

Alex Gonnella, Nestlé’s Marketing Director, Confectionery for the UK and Ireland, says: “We’ve had an amazing response to the new KitKat experiences that we’ve introduced over the last few years. I am certain that KitKat Gold is going to be just as big a hit on these shores as it has been down under, especially if the reaction at Nestlé HQ is anything to go by!”

The arrival of KitKat Gold is the latest in a series of innovations for the brand, including the launches of KitKat Green Tea Matcha and KitKat Ruby. In September last year, Nestlé also introduced the KitKat Chocolatory. The Chocolatory, which ran in store at John Lewis and York’s Chocolate Story until the end of December 2019, enabled consumers in the UK to explore nearly 1,500 exotic flavour combinations. From the end of this month, customers will – for a limited period – be able to order luxury, handcrafted KitKats from the comfort of their own homes through the KitKat Chocolatory web shop (www.kitkatchocolatory.co.uk).

KitKat Gold uses UTZ-certified cocoa beans sourced as part of the Nestlé Cocoa Plan. It has no artificial colours, flavours or preservatives. It will be launched in Co-operative and Nisa stores as an exclusive on 3 February 2020, before rolling out to most major retailers from 30 March.

Alex Gonnella adds: “We are very excited to bring KitKat Gold to the UK. What’s more, it’s just one of the exciting plans we have for KitKat and our confectionery portfolio in general in 2020, so watch this space!”

KitKat is one of Nestlé’s leading confectionery brands and has a unique mix of heritage and innovation. It was invented in York back in 1935 when the first four-finger bar was introduced as the ‘Rowntree’s Chocolate Crisp’. The name ‘KitKat’ was adopted a couple of years later and the brand has gone on to become a worldwide phenomenon, with 17 billion KitKats eaten across the globe every single year.