Nestlé Continues to Drive Growth in Europe Through Innovation
Nestle continues to drive the growth of its business in Europe through innovation with the launch of its BabyNes nutrition system for infants and toddlers in France. BabyNes offers single-serve formulas that are carefully composed to suit a child’s changing nutritional needs and growth patterns in early life.
Nestlé is launching the premium machine in France following a successful launch in Switzerland. It is the company’s latest major innovation in capsule systems technology, building on the successes of Nespresso, Nescafé Dolce Gusto and Special.T. Nestlé owes a large part of its growth in Europe in recent years to the popularity of its system innovations.
Its premium-portioned coffee business Nespresso continues to see double-digit growth in well-established markets such asF rance, while hot and cold beverage maker Nescafé Dolce Gusto is one of its fastest-growing businesses on the continent.
The launch of BabyNes in France comes just weeks after Nestlé announced the roll-out of its premium-portioned Special.T machine to five new countries in Europe.
All four brands reflect the company’s continued research and development capability to integrate products and systems to offer consumers a complete service.
“Research and development is one of Nestlé’s key competitive advantages,” says Laurent Freixe, Nestlé’s Head of Zone Europe. “We continue to invest in Europe, in our innovations and to increase our presence in both premium categories and popularly positioned products. Four years ago we set an objective to achieve about CHF 1 billion of our sales inEuropethrough innovation. By the end of 2011 we had already exceeded this target.”
France is Nestlé’s biggest European market and its second biggest market worldwide. Nestlé France had sales of SFr5.6 billion (Eur4.6 billion) in 2011.
