FDBusiness.com

Nestlé is bringing its hugely successful premium chocolate brand, Les Recettes De L’Atelier, to the UK following impressive growth across Europe. The brand, which roughly translates as ‘recipes of the artisan’s shop’ is exclusive to Sainsbury’s stores and includes a range of smooth Swiss chocolate blocks with natural fruit and nut pieces.

It will be available in seven different flavours including: Raisins, Almonds and Hazelnuts; Orange Zest & Cacao Nibs; Whole Roasted Almonds & Hazelnuts; Salted Caramel; Roasted Almonds; Blueberries, Almonds & Hazelnuts; and Cranberries, Almonds & Hazelnuts.

The way the product is made, with fruit and nut inclusions clearly visible once unwrapped gives the chocolate a handmade, artisanal feel and means that each and every square of the chocolate is completely unique.

“Premium chocolate is one of the fastest growing areas in confectionery and, until now, has been a gap in what we offer here in the UK,” says Alex Gonnella, Marketing Director for Nestlé’s UK confectionery business. “People, quite rightly, expect us to develop new, innovative and exciting confectionery, we’ve been doing it for more than a century, and Les Recettes De L’Atelier is a key part of our plans to keep our portfolio fresh and give confectionery fans exactly what they are looking for.”

Les Recettes De L’Atelier was launched in Switzerland and France in 2014 and has grown to become Nestlé’s fastest growing confectionery brand in Europe, now sold in more than 15 countries. As it arrives in the UK for the first time it is the third biggest premium confectionery brand in the region.

The products follow the rest of Nestlé’s UK confectionery range in being free from artificial preservatives, colours and flavourings and being made with 100% certified sustainable cocoa as part of the Nestlé Cocoa Plan.