Nespresso Launches First Cuban Coffee in US For More Than 50 years
Nespresso will launch the first Cuban coffee to be sold in the United States for more than 50 years, when it introduces its new limited edition Grand Cru Cafecito de Cuba this autumn. For more than two centuries, Cuba has produced some of the greatest Arabica coffee in the world. With fertile soil and ideal climate conditions, the country offers an excellent coffee growing environment.
Nespresso is purchasing Arabica coffee this year that has been produced by Cuban farmers, and aims to continue purchasing it in the coming years. Over the long-term, Nespresso and its non-profit development partner Technoserve intend to work with smallholder coffee farmers to support sustainable production and increase production.
The US Department of State in late April updated its list of goods produced by independent Cuban entrepreneurs that can be imported into the United States to include coffee. This change paved the way forNespresso to offer Cuban coffee to the US market.
