FDBusiness.com

Nescafé is partnering with Facebook to launch an immersive video, pioneering new technology just released for the platform. The Nescafé ‘Good Morning World’ video stars people in kitchens across the world, performing the hit song ‘Don’t Worry’ using spoons, cups, forks and a jar of coffee. Uniquely, viewers can rotate their smartphones through 360˚ to explore the video, the first time this has been possible on Facebook.

“We know young coffee lovers pick up their phone at the start of every day looking to be entertained by real experiences. The 360˚ video allows us to be engaging in an innovative way,” says Carsten Fredholm, Senior Vice President of Nestlé’s Beverage Strategic Business Unit.

Nescafé recently teamed up with Google to offer the first virtual reality coffee experience through the Nescafé 360˚ app. It also became the first global brand to move its website onto Tumblr, to strengthen connections with younger fans by allowing them to create and share content.

The Nestlé brand is one of only six globally to partner Facebook for the launch of this technology.