FDBusiness.com

Baked fruit chip brand Bare Snacks has unveiled a new look for its range of snacks, inspired by the natural simplicity of the ingredients involved.

Featuring a modern interpretation of a slate board background coupled with striking real food visuals and a stylised new logo made from baked fruit chip pieces, the new packaging was developed to enhance on-shelf standout and drive strong taste appeal among consumers. The new look will be rolled out across the brand’s banana chips, coconut chips and flagship apple chips, and highlights its dedication to simple, clean ingredients, Bare Snacks said.

The company added that a number of its health claims – such as the facts that the chips contain no added oil or preservatives, as well as third party certifications such as the Certified B Corp seal and Non-GMO Project Verified logo – had been made more prominent on pack.

Dana Ginsburg, director of marketing for Bare Snacks, said: “In an effort to better communicate the simplicity of our truly good-for-you snacks, we wanted to create a clean brand look that more accurately reflects our commitment to simple, real ingredients that still deliver the satisfying crunch of a chip. Our modern packaging makeover perfectly expresses our brand promise to consumers in a fresh new way that puts our ingredients front and centre.”

Bare snacks are available nationwide in natural and grocery stores including Whole Foods Market, Sprouts and Safeway as well as national retailers such as Target, Costco and Amazon with suggested retail prices ranging from of $0.99 to $4.99.