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“Enjoy taste. enjoy diversity.” is the name of the new product concept, which the Plantextrakt Business Unit of the Martin Bauer Group is presenting for the first time at the Food ingredients Europe at the end of November 2011. The concept focuses on the vast range of taste experiences that can be achieved by adding natural Tea and Herbal Extracts to beverages, dairy products or confectionary.

It is a well-known fact that tastes vary and yet taste constitutes the basis for successful products. This is the very idea adopted by the Plantextrakt Business Unit of the Martin Bauer Group. The Group from Vestenbergsgreuth (Germany) will be using the Food ingredients Europe as the platform to introduce its new “enjoy taste. enjoy diversity.” product concept that presents the multifarious taste experiences of Tea and Herbal Extracts. Plantextrakt shows how natural dry or liquid extracts, strong tea infusions or tea flavours can add a very special touch to both beverages and food products with reference to 15 sample products. Potential customers can try the exemplary RTD beverages, yoghurts, chocolate or bonbons from the “enjoy taste. enjoy diversity.” concept on the Plantextrakt stand. “We are certain that our new product idea has something to suit every taste   irrespective of whether customers come from the beverage, dairy product or confectionary industry,” Oliver Hehn, Marketing Manager at Plantextrakt, explains.

A fresh or exotic taste of herbs or tea
Plantextrakt has devided its “enjoy taste. enjoy diversity.” concept into four categories. If a manufacturer wants to give his products a particularly fresh taste, then Lemon Grass or Peppermint would be two examples of the ingredients used by Plantextrakt. If a herbal taste is preferred, there are many pleasantly tasting alternatives available, such as Chamomile, Lemon Balm or even Cinnamon. Plantextrakt is also presenting exotic taste experiences at the fair: Baobab extract produced from the African Baobab tree is particularly popular at the moment, as well as Acerola, which is traditionally grown in Central America and Brazil. The special feature of Plantextrakt’s Acerola extract is that its high vitamin C content is solely attributable to the fruit and no vitamin C is added. Furthermore, Plantextrakt is demonstrating ways in which the beverage, dairy product and confectionary industries can use tea in their products. There is an increasing demand for strong tea infusions here, which are produced without any concentration stages and therefore offer a particularly authentic tea flavour. “We want to use our “enjoy taste. enjoy diversity.” product concept to demonstrate the potential diversity of Tea and Herbal Extracts to the trade visitors in Paris,” Oliver Hehn puts it in a nutshell. “We also enjoy developing customised taste experiences on this basis, together with our customers.”

You will find the Plantextrakt Business Unit of the Martin Bauer Group on Stand 1 G 35 at the Food ingredients Europe in Paris.

Facts and figures concerning the Martin Bauer Group
The Martin Bauer Group is a supplier of plant-based products that are not only delicious and effective, but also safe and innovative. The customers of the third-generation, family-owned group of companies predominantly include businesses in the tea, beverage and phytopharmaceutical industries.

Divided into several individual companies all over the world, the three Business Units   Martin Bauer, Plantextrakt and Finzelberg   operate under the same brand name. The Martin Bauer Business Unit specialises in herbal and fruit tea, medicinal tea, flavoured black and green tea, flavourings, herb powders and botanicals. The company manufactures customised teas in accordance with customers’ requirements from more than 200 herbal raw materials. The Plantextrakt Business Unit produces herbal, fruit and tea extracts, decaffeinated tea and flavourings. The Business Unit develops over 2000 formulations based on more than 120 plants and creates innovative, tailor-made product concepts. The Finzelberg Business Unit is a long-standing partner when it comes to the development and production of active phytopharmaceutical substances and extracts for dietary supplements.

All three of the Business Units in the Martin Bauer Group are committed to a consistent quality philosophy at all levels. This philosophy is essentially founded on a combination of high-quality, sustainably cultivated raw materials and certified production techniques, and provides the basis on which the Martin Bauer Group is developing its potential in order to ensure reliable supplies of the required products to its customers in the world’s markets