FDBusiness.com

Napier Brown, the sugar trading subsidiary of UK food group The Real Good Food Company, has secured two major new supply contracts for its branded range of Whitworths sugars from supermarket retailer Asda and from Booker, the leading food wholesaler. These new contracts, which begin later this month, will include the supply by Napier Brown of a range of more than 60 separate product lines, including the Whitworths everyday and specialist ranges, “Whitworths for Baking”, as well as a number of new product lines targeting specific consumer needs.

Whitworths Sugar has become the fastest growing brand in the sugar category following a re-launch of the brand last year and the introduction of the “Whitworths for Baking” range in summer 2012. The new agreements with Asda and Booker will see a doubling in retail value of Whitworths sugar sales.

Around 80 new jobs will be created at Napier Brown’s headquarters in Normanton, West Yorkshire, following award of these new contracts.

At the same time, construction is nearing completion of Napier Brown’s ‘Sugar Hub’, a £3.5 million development in new sugar handling facilities at Immingham on Humberside, which is due for completion by the end of the current year. This will enable the efficient handling of bulk sugar shipments arriving by sea and their onward distribution to food manufacturers and other customers across the north of England.

In addition to Napier Brown, The Real Good Food Company owns Renshaw and R&W Scott (bakery ingredients), Garrett Ingredients (dairy ingredients) and Haydens Bakery (patisserie and desserts).