FDBusiness.com

Parents across the UK have given Soreen’s Lunchbox Loaves the thumbs up after taking part in independent research conducted by MumPanel, 95% would recommend them to other parents. The trademark ‘MumPanel Approved’ is designed to be used on packaging and to offer peace of mind to mums and dads when out shopping.

MumPanel based in Manchester, is a 15,000 strong team of parents who provide their honest views, feedback and ideas on products and services aimed at families. For Soreen the panelists sampled the product then answered questions and rated the snack between 1-5 on taste, quality, and value.

Family marketing expert and founder of MumPanel, Lynne Barcoe (pictured), comments: “MumPanel Approved was designed with one thing in mind to help busy parents when they are doing the weekly shop and looking for products for their children. The mark shows the brand has been tried and tested by other parents and they consider it good enough for their family. The mark is no different to a friend recommending a product in the playground.”

The mini loaves were recommended by 9 out of 10 MumPanel members as a healthy snack alternative for lunchboxes for all ages. This is the second time that Soreen has been awarded the MumPanel Approved mark.

Another snack recently awarded the accolade is Fruitbowl’s ‘Peel and Pressed’ range, launched this summer.

MumPanel works with a wide range of family brands on insight and innovation projects, including CBeebies, Heinz, Hipp, Thornton’s and The Woodland Trust. Mumpanel also works with PR and creative agencies and their roster of clients who want access to parents and their opinions.