Müllerlight Launches Gin & Tonic Inspired Yogurt
Müller, the UK’s favourite yogurt brand[1], has launched its first ever gin & tonic inspired yogurt. Made with milk from British farms, Müllerlight Gin & Tonic[2] inspired yogurt is fat free, high in protein and contains 0% added sugar[3].
With the launch, the Official Yogurt of British Athletics[4] is continuing with its strategy to add inspiration to its core range of branded yogurts, Müllerlight and Müller Corner, as it targets category growth. Müllerlight Gin & Tonic inspired yogurt is available in Tesco and Asda. It is available in six pack format (x3 Gin & Tonic flavour yogurt and x3 Pink Gin & Elderflower flavour yogurt) and the RRP is £3.
The launch will be supported by an ongoing multimedia campaign, featuring Müller brand ambassador, Katarina Johnson-Thompson.
Michael Inpong, Chief Marketing Officer at Müller, says: “Müllerlight is one of the nation’s favourite yogurt brands[5], but with constant shifting consumer behaviour, we need to find smart ways to grow the brand and drive category growth. We’ve already strengthened the core with a new and improved recipe, and we’re launching two new limited editions, Müllerlight Irish Coffee Flavour Yogurt and Müllerlight Mince Pie Flavour Yogurt.
“We’re also launching disruptive innovations like Müllerlight Amore, and bringing Müllerlight into a segment, where it has been absent, with our first ever range of natural yogurt. Whether eaten on its own, or with fruit, nuts, or granola, we think Müllerlight Natural and Müllerlight Greek Style Natural appeal to everyone, especially those following various weight management programmes.
“Müller is here to add taste to everyday life, and we know that Müllerlight shoppers enjoy eating our yogurts throughout the day. Gin is the UK’s favourite spirit[6], and now people can enjoy the taste in a yogurt that is also fat free, high in protein and contains 0% added sugar.”
[1] Britain’s Biggest Brands, The Grocer 2019
[2] Contains 0.5% gin
[3] Contains naturally occurring sugars
[4] Official Yogurt as Proud Sponsor of British Athletics and Athletics Ireland
[5] Nielsen |Total GB | Value Sales | 52 w/e 18th May 2019
[6] Kantar – https://uk.kantar.com/
