Müller Corner Lactose Free Wins Product of the Year 2019
Müller Corner Lactose Free[1], the dairy company’s first step into the lactose free sector has been crowned Product of the Year 2019 in the Free From category[2]. Product of the Year is the world’s largest consumer-voted award for product innovation, with 10,399 people surveyed.
Müller is the UK’s favourite yogurt and desserts brand[3] and the business is continuing to invest heavily over the coming years to develop, manufacture and market a new generation of exciting, innovative and game changing yogurts and desserts.
As part of growth plans for brands like Müller Corner and Müllerlight, Müller Corner Lactose Free was launched in May 2018. It is available in two flavours: Strawberry and Red Cherry, in 150g single flavour four-packs and the RRP is £2.89.
Müller recently announced the discovery of a new yogurt culture which allows Müller to reduce sugar by up to 9%[4] in its Müller Corner range, while gaining a creamier texture. The business has also launched Müller Corner Plain, its first ever Corner made with unsweetened natural Greek style yogurt.
In addition, as the business continues to bring protein to the masses, it is working towards the inclusion of clear on-pack protein claims on all Müller yogurt products this year.
Müller has also extended its successful partnership with British Athletics until the end of 2021, as the dairy company continues to inspire people to live happier and healthier lifestyles.
Michael Inpong, Chief Marketing Officer at Müller, says: “At Müller our purpose is simple: to uplift everybody with everyday moments of pleasure. We’re so pleased to win because it confirms that Müller Corner Lactose Free, which is motivated by health and inspired by taste, is doing just that.
“Müller Corner is a UK consumer favourite[5], but we need to constantly innovate to stay ahead. The reaction since we launched Müller Corner Lactose Free has been extremely positive and it’s a pleasure to be able to give those who are lactose intolerant the opportunity to enjoy the UK’s favourite yogurt brand.”
Mike Nolan, CEO of Product of the Year, comments: “We couldn’t be more pleased to be championing free from and wellbeing products at Product of the Year and Müller Corner Lactose Free is a great example of some of the smart, of-the-moment product innovation we’ve seen from winners at this year’s awards.”
[1] Tested to less than 0.01% lactose in the yogurt
[2] Survey of 10,399 people in UK & ROI by Kantar TNS
[3] Kantar Worldpanel 2018 UK Brand Footprint ranking
[4] Per 100g
[5] Kantar Worldpanel 2018 UK Brand Footprint ranking
