M&S, Muller Dairy, Ecover and more to speak at PN learnShops
Top-name brands and retailers including Marks & Spencer, Muller Dairy, Ecover and Willie’s Cacao are set to speak at Packaging News’ learnShops theatre at October’s Packaging Innovations London show
PN’s learnShops theatre at the show – which takes place on 4 and 5 October – will cover approaches to innovation, recycling and sustainability issues, and technology that is pushing packaging forward.
It will play host to presentations from design agencies, materials suppliers and key industry associations, while Packaging News brand director Josh Brooks will present the findings of the joint PN/easyFairs survey on drivers for innovation in packaging.
Here is the line-up:
Thursday 4 October
11:00-11:30 Flexo ‘spotless’ technology with printed electronics
Andrew Hewitson, joint managing director of Reproflex, reveals all on how his business has adopted Kodak technology for use with printed electronics.
12:00-12:30 Converting rejecters: how to grow a category by extending its audience
Ed Hayes, planning director at design agency Bloom, tells the story of how GSK’s Lucozade Revive brand brought a new generation of consumers to the energy drink category.
13:00-13:30 Willie’s Cacao and the role of identity in helping a brand to extend and innovate
Willie Harcourt-Cooze, founder of Willie’s Cacao and Nir Wegrzyn, managing partner at BrandOpus, explore the key role of packaging in building relationships between brand and consumer
14:00-14:30 Packaging innovation and Plan A
Simon Oxley, packaging technologist at Marks & Spencer, reveals the role that packaging has played in helping the retailer reach its ambitious sustainability targets.
15:00-15:30 Packaging innovation and buying in 2012: easyFairs/PN research findings
Josh Brooks, brand director of Packaging News, reveals the key drivers for packaging innovation this year and other results from this annual survey.
Friday 5 October
11:00-11:30 Visioneering: mapping the design from brand to consumer
Steve McAdam, vice president of creative services at Leo Luxe, offers insight into the strategy of visioneering, that puts the visual appeal of a brand to consumers at the heart of the design process.
12:00-12:30 Bringing beverage carton recycling to the UK
Richard Hands, chief executive of ACE UK, reveals all on a key new project to develop the long-awaited, first recycling plant for beverage cartons in the UK
13:00-13:30 Developing capability and attracting talent in the packaging industry
Haulwen Nicholas, packaging development manager at Muller Dairy and Jonathon Cooper, skills consultant at the National Skills Academy, look at the key challenge to find and develop a new generation of packaging professionals
14:00-14:30 Bio-based resources – a new age of packaging materials?
Clare Allman, marketing manager at cleaning brand Ecover, reveals how the company has launched its own sugarcane-based plastic, ‘Plant-astic’.
15:00-15:30 Packaging innovation and buying in 2012: easyFairs/PN research findings
Josh Brooks, brand director of Packaging News, reveals the key drivers for packaging innovation this year and other results from this annual survey.
