Moscow Brewing Company to Produce Kirin Beer
Moscow Brewing Company has signed a 20-year deal with Kirin Holdings of Japan for the licensed production of Kirin Ichiban beer in Russia. The brand will be produced at the Moscow Brewing Company’s state-of-the-art brewery in Moscow.
Founded in early 2008, Moscow Brewing Company is one of Russia’s leading producers and importers of beer and beverages. Its beer and beverage manufacturing facility was commissioned in October 2008 and is located in Mytischi, Moscow Region.
Moscow Brewing Company also brews and distributes the Coors Light brand in Russia for Molson Coors Brewing Company, the North American beer group.
With consumption per capita at around 71 litres and a market size of approximately 100m hectolitres, Russia is the fourth largest beer market in the world by volume and has seen significant growth in beer sales in the past decade. International premium brands that are locally produced, in particular, have grown in popularity in Russia and despite the recent imposition of new taxes, the category shows signs of even greater growth potential in the coming years.