Mondelez International to Acquire Cadbury Biscuits License From Burton’s Biscuit Company
Mondelēz International, a world leader in biscuits and chocolate, has agreed to purchase from Burton’s Biscuit Company the license that enables the company to manufacture, market and sell Cadbury-branded biscuits around the world, including in the UK, France, Ireland, North America and Saudi Arabia. The deal, which will enable Mondelēz International to accelerate biscuit growth in key markets around the world, is subject to regulatory approval.
Burton’s Biscuit Company is a leading branded and own label supplier of quality biscuits and snacks and is the second largest biscuit supplier in the UK. It owns and bakes market-leading brands such as Maryland, Jammie Dodgers and Wagon Wheels, and bakes Cadbury biscuits under licence.
Burton’s has successfully grown the Cadbury biscuit business to become one of the leading biscuit brands around the world with strong positions in the UK and Ireland and established and growing businesses in France, North America and the Middle East.
Hubert Weber.
“Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation, as we expand our leading position in biscuits, globally and in Europe,” says Hubert Weber, executive vice president and president of Mondelēz Europe. “The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms.”
Mondelēz International and Burton’s Biscuit Company have agreed that Cadbury-branded biscuits will continue to be manufactured in Burton’s factories by their employees under a co-manufacturing agreement. The companies have agreed not to disclose financial terms of the transaction.
The sale will enable Burton’s to implement a transformational growth plan across its core brands, including Maryland, Jammie Dodgers, Wagon Wheels and Fish’n’Chips, and continue to invest in innovation to grow. It will also support Burton’s ambition to be the top manufacturer of premium branded and private label biscuits and snacks and continue to grow its contract manufacturing business.
Headquartered in St Albans, UK, the company operates manufacturing sites in Blackpool, Edinburgh, Llantarnam, and a chocolate refinery in Moreton, employing over 2,000 people. The company was acquired by Ontario Teachers’ Pension Plan in November 2013.
