Mondelez International Launches “Shopper Futures” – The Next Generation of Successful “Mobile Futures” Program
Mondelez International has announced a breakthrough mobile marketing initiative, Shopper Futures, which brings together ambitious entrepreneurs and retailers to help transform the consumer retail experience. The program will pair Mondelez International’sbrands with entrepreneurs from the US and Canada who are developing the technology and mobile solutions to solve pressing retail challenges.
The program builds on the aim of its original mobile counterpart, Mobile Futures, a successful Mondelez International initiative from 2012 that paired its brands with select start-ups to accelerate existing mobile innovations and incubate new ventures.
“Technology has had an undeniable impact on the consumer path to purchase,” says Laura Henderson, Head of US Media & Communications at Mondelez International. “Through Shopper Futures, we’re collaborating with the brightest minds in the industry and startup world to shape the future of retail, both in-store and online. This time around, we’re focused on solving real shopper challenges in our snacking categories and unlocking new opportunities for growth.”
Shopper Futures harnesses the start-up entrepreneurial spirit to discover technology solutions for real business challenges. Mondelez International will identify early-stage innovators to learn from them, and in turn give the start-ups an opportunity to collaborate with brands and retailers on in-market case studies.
