Mondelez International Completes Vietnamese Acquisition
Mondelēz International has completed the acquisition of an 80% stake in Kinh Do, Vietnam’s leading snacks business. First announced in November 2014, the combination brings together Kinh Do’s local snacks, including Kinh Domooncakes and biscuits, Cosy biscuits, Solite soft cakes and AFC crackers, with Mondelēz International’s iconic global brands, such as Oreo cookies, Ritz crackers and Cadbury chocolate.
“This acquisition is a perfect fit for our growth strategy in Asia Pacific, strengthening our core snacking categories in a high-growth dynamic market,” says Tim Cofer, executive vice president and president, Asia Pacific and Eastern Europe, Middle East & Africa.
Vietnam is home to over 90 million increasingly sophisticated consumers looking for high-quality snacking products.
“The addition of Kinh Do’s deep understanding of Vietnam’s consumers and routes to market enhances our capabilities in the region,” Tim Cofer adds. “Combined with our global knowledge and resources, including world-class innovation, marketing, food safety and quality, the future is bright for our business in Vietnam.”
Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with pro forma 2014 revenue of more than $30 billion.
