Mondelez International Collaborates With Cutting-Edge Start-ups & Leading Retailers
Mondelēz International has announced the eight start-ups selected to participate in the company’s Shopper Futures program. Shopper Futures, Mondelēz International’s breakthrough innovation initiative, brings together leading retailers, ambitious entrepreneurs, and its own Power Brands to help transform the consumer retail experience.
The company received hundreds of applications from start-ups across the US and Canada. After a rigorous evaluation process, 18 start-ups were invited to a Pitch Day to present and meet with participating retailers and brand entrepreneurs. The eight selected start-ups will now work with major retailers in collaboration with Mondelēz International brands to bring in-market pilots to life over the next 90 days. Those collaborations are:
* Sampler collaborating with Albertsons & RITZ brand, US.
* Shelfbucks collaborating with Meijer & OREO brand, US.
* Shelfbucks collaborating with Wakefern & HALLS brand, US.
* Freckle IoT collaborating with 7-Eleven & OREO/belVita brands, US.
* Strap collaborating with Kum & Go & TRIDENT brand, US.
* Turnstyle Solutions collaborating with QuickChek & SWEDISH FISH brand, US.
* Turnstyle Solutions collaborating with Mac’s Convenience Stores (Ontario Division) & CADBURY brand, Canada.
* Aislelabs collaborating with Metro & TRISCUIT brand, Canada.
* Earshot collaborating with 7-Eleven Canada & DENTYNE brand, Canada.
* Aisle411 collaborating with HALLS brand, Canada.
Shopper Futures is the fourth global iteration in the Futures series, building on the success of Mobile Futures, a Mondelēz International initiative launched in 2012 that paired its brands with select start-ups to accelerate existing mobile innovations and incubate new ventures.
Following the launch of each pilot, Mondelēz International will study both the tactical and cultural success metrics from each pilot, and identify potential collaborations for scale.
