Mondelez International Brings First ‘Made in Morocco’ Oreo Biscuits to Market
Mondelez International has started to make and sell Oreo biscuits in Morocco after investing almost $11 million in a state-of-the-art local production capacity to create the company’s largest Oreo production line in Africa.
The investment will make the world’s best-selling cookie widely available to Morocco’s 34 million people and expand the local biscuits market by generating more business for Mondelez International’s Morocco trade partners.
Mondelez Maroc, Mondelez International’s local subsidiary, will have the capacity to make as many as 900 million Oreo biscuits per year, or almost 2.5 millionOreo cookies per day in its Casablanca facility after completing installation of the high-tech production line and starting up in March.
Two years after completing the acquisition of Biscuiterie Industrielle du Moghreb (BIMO), the $11 million investment in the Casablanca plant reinforces Mondelez International’s presence and interest in Morocco. Mondelez International is the world’s largest maker of biscuits, and the number one maker in Morocco.
